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Client: AnyFans
Industry: Lifestyle
Digital social media has been present for decades now, and the problem of monetization remains as it is: How to financially reward the content creators and influencers, which is fair, transparent, and seamless? We partnered with AnyFans to solve this problem by developing a one-of-its-kind social media platform that inspires and rewards creators, and nurtures an engaging community.
Team TechAhead conducted in-depth research and analysis to understand the problem of motivation for content creators and influencers. Why should they keep on creating world-class content, if they are not able to monetize it, and earn money? In the absence of this monetization, creators were ditching this industry.
We conducted surveys and did research to understand the inherent problems faced by creators in monetizing their skills and content, and one of the biggest problems is the reward system. In the absence of any comprehensive reward system, the fans and users are not able to reward their favorite creators, and we filled this void with AnyFans.
Team TechAhead collaborated with AnyFans founders and brainstormed ideas to solve the problem of junk content, which seems like a Hydra with multiple heads. Some of the biggest billion-dollar social media behemoths attempted to solve the problem of junk content being shared on their platform, but couldn’t find a feasible, scalable solution. AnyFans is able to solve this problem.
Our team of business analysts, mobile app engineers, and UX veterans joined forces and conceptualized an innovative, next-gen social media app in the form of AnyFans, that is solving the most inherent problems faced by content creators, influencers, and users.
Our UX team captured the ideas, converted them into prototypes, and swiftly initiated the development work, which resulted in the fast execution of the project. We embedded a human-centric design philosophy which triggered more action and more engagement.
Our team developed a seamless reward system, wherein everyone gets benefitted, and the flow of rewards is transparent and just. AnyFans deducts a nominal 5% commission to ensure that the platform is up and running, and this creates a meaningful, engaged, and trusted community where innovation is the currency.
In order to ensure that high-quality content, our team developed a concept called Hangs, where hosts moderate each and every content being shared. This way, the participants are able to access only top-notch content by influencers, curated and moderated by the hosts for nurturing a tightly-knit community.
Users can connect directly with the creators, and reward them by opting for monthly subscription fees. Thus, creators are always motivated to create the best content.
Creators can not only live stream their performance and art to a wide audience of content-hungry users, but also record podcasts in real-time.
Content is created and shared via Hangs, which is moderated and controlled by Hosts. This way, the users are able to access only high-quality content.
We developed AnyFans as a social media platform with a unique monetization model for creators, along with a tightly moderated content ecosystem, where everyone is a winner. With AnyFans, TechAhead developed the next version of social media, and it is changing the very concept of engagement, fan-following, and reward systems.
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