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Client: AXA Assistance
Industry: Insurance
AXA Drive Easy aims to provide end to end Roadside Assistance system to its customers. Our engineering team wrote complex algorithms to automatically filter and suggest the nearest workshops, drivers, and providers for a case.
Via Drive Easy platform, AXA wanted effective and efficient roadside rescue operations for their customers, who were stuck in the middle of nowhere with a broken car.
Technology was the fulcrum based on which AXA Drive Easy roadside assistance was conceptualized and planned. AXA wanted technology as the driving force behind providing roadside rescue services, and to make it effective that way.
Time is a critical essence when it comes to roadside rescue. If the assistance is not provided in time, then it won’t be meaningful. Hence, AXA wanted a tech-fuelled assistance service that can save time.
Using advanced algorithms and geo-positioning tools, we conceptualized and designed AXA Drive Easy road assistance app which proved to be a savior for drivers. We ensured that customers are able to get access to timely and accurate roadside help, based on their precise location.
AXA customers were able to get timely roadside assistance, due to real-time information sharing with the operations team. The system was able to locate customers’ coordinates, and share the information with the backend team in real-time.
This ensured reduced operational expenses for the client, quick and timely roadside assistance for the customers and a seamless, automated process for delivering assistance in real-time.
In literally one click, AXA customers were able to receive roadside assistance from the operational team, which proved to be the gamechanger.
We created a system that automatically pulled 80% of the critical data about the customers, and shared them with the backend team for quick action. Using that data, the nearest workshops were contacted, and roadside assistance was delivered.
In an emergency situation, the only thing that matters is time, and ensuring that no time is wasted in providing quick roadside help. Our powerful digital and mobile platform for AXA Drive Easy enabled seamless collaboration between Operational and Finance teams, and helped them to coordinate rescue efforts on a global level.
We created new benchmarks for operational excellence.
AXA customers are getting real-time roadside assistance during emergencies, and getting instant help, 80% faster.
Based on the specific need and requirements during road emergencies, AXA customers can select and schedule the services.
AXA customers can now connect directly with the customer service executives right from the app, and initiate a dialogue.
Program Manager, Insurance Multinational
For 208-year-old financial services behemoth: AXA, we conceptualized a unique, tech-powered platform that empowered its customers to avail roadside assistance faster and seamlessly. With a sharp reduction of upto 80% time in getting roadside assistance in emergencies, €780.9 billion worth of AXA was able to instill more brand love and create a tribe of loyal customers. With technology as the fulcrum, nothing is impossible.
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