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Scaled userbase to 2 Million with 100% growth
Million Acquired by Halo Food In 2022
Ranked among top 100 fitness app worldwide
Find out how we revamped and re-engineered world’s biggest mommy’s only healthy living app in less than 12 months, and empowered them to serve 2 million users.
The Healthy Mummy was launched a decade ago, with a very strong theme of helping all mothers to eat healthy, stay healthy and lose weight.
Their mobile application was outdated, slow and was not able to manage the existing traffic that stopped its overall growth and spoiled their user’s overall experience. The client wanted no downtime while transitioning from the old app to the new, and they wanted fast scaling.
We turbocharged The Healthy Mummy mobile app with new, scalable technology, re-engineered the overall user experience with stellar design and induced a new energy that helped them to scale to 2 million users. As a results, Halo Food acquired The Healthy Mummy for $17 million in February, 2022, providing an industry-beating ROI to the founding team.
We re-launched the native app across Google Playstore and Apple Store in less than a year. We made sure that the business suffered no loss, and the transformation from the old to the new was seamless, almost magical.
CTO, The Healthy Mummy
Our experienced Solution Architects and Programmers brainstormed new ideas and concepts for turbocharging The Healthy Mummy mobile app, and suggested some sweeping changes to the client. Once the suggestions were approved and deadlines earmarked, we began our journey to empower world’s #1 mum’s app to make them invincible.
We started from scratch and re-engineered the entire architecture of the mobile app and website to make it robust, powerful and scalable. Using cutting edge technology platforms like Cloudflare, Semaphore, Docker and more, we ensured that The Healthy Mummy gets a solid foundation for decades to come.
We understood the market where our client was venturing, and we deeply researched the psyche of their target audience. We deployed a stunning design philosophy that ensured more engagement, more action, and better user experience. We re-designed user flow and user interface to make the app more agile, more flexible and highly attractive.
The mobile app architecture we deployed for the new app ensured unprecedented scaling, that our client wanted. We ensured that new users are able to seamlessly install the mobile apps, without any technological disruptions. We enabled more concurrent users to access the mobile app, and engaging with the platform without worrying about downtime.
We worked around the deadlines, and ensured that the deployment is fast, and without delay. In a record breaking spree, we were able to deploy the new, revamped and re-engineered mobile app at Google Playstore and Apple Store within 12 months. Users from all over the world were able to access the new, native app without any downtime, and this stunned our clients.
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