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Client: Audi
Industry: Automobiles
Audi denotes luxury & premium automobile experience, promising an adrenaline-rushing adventure on the wheels, with an unmatched aura and feel. Founded in 1909, Audi is the perfect example of the finest German automobile engineering, having a presence across 10 countries, and a workforce of 90,000 employees. Audi is worth more than €66.878 billion.
Audi wanted to adopt and embrace the shift in the mindset of their target audience, who are now more digital, more demanding, and totally uncompromising when it comes to buying luxury products. They wanted a digital platform to enable their sales team with more ammunition and more features to generate more sales, and delight their target audience with never-seen-before digital innovation.
Audi wished for a unique, technology-powered sales platform for their sales team, who are present inside their showroom, convincing their visitors to opt for Audi. Since Audi has a premium benchmark, they wanted this new sales platform to match their vibes.
Since Audi’s targeted customers are now more digitally savvy, and aware of the advancements in technology, they wanted a 3D visualization of their premium cars, right on the digital app.
And lastly, Audi demanded a connected and integrated Sales platform that not only connected with their Customer Relationship Management (CRM) tools but also other departments within their company.
Audi’s specific and highly advanced requirements motivated us to conceptualize and design a sales platform that the automobile industry has never ever witnessed. We deployed multi-paradigm programming logic along with highly complex algorithms to ensure that the iPad app we developed for Audi is able to fulfill all their requirements, and their sales team is able to showcase their products in a unique, breathtaking way.
Our digital solution empowered Audi to increase its sales, lower lead generation costs, and boost user engagement.
Our industry-first iPad app called ‘Sales Assist’ empowered Audi’s sales team to present at the showroom to showcase & compare their cars via 3D visualization, providing a deep, immersive experience in real-time. This was a game-changer moment for the German auto brand.
To optimize the app’s performance, we deployed a DCT based compression algorithm on MATLAB, an innovation that allowed us to showcase ultra-high quality images and animation without disrupting the app’s performance.
To assist all sales experts and dealers associated with Audi, we integrated the sales app with their CRM software, and this was a masterstroke. With connected sales apps and CRM platforms, conversions happen faster.
As a direct result of our innovation and creativity in developing this sales app, Audi reported a massive 42% increase in user engagement, 15% increase in productivity of their sales team across various dealers, and 3% reduction in lead generation cost.
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